The CSMPTE Academic Annual Conference2024 was held from November 5-9 in Fuzhou, Fujian Province, with SEEDER invited to participate. The event gathered nearly 600 leaders and experts from institutions such as the National Radio and Television Administration, China Media Group, Fujian Provincial Radio and Television Bureau, and various broadcasting and media organizations, universities, and tech companies to discuss technological innovations and trends in the media and broadcasting industries, sharing insights on media integration and high-quality development.

The conference’s opening ceremony featured speeches from key figures, including the Chairman of the China Society of Motion Picture and Television Engineers and Director of the Technology Bureau of China Media Group, the Deputy Minister of the Fujian Provincial Publicity Department, and the Deputy Director of the Fujian Provincial Radio and Television Bureau.

SEEDER CEO Mr. Zhu Changrui presented a keynote titled "ST2110 Domestic IP Intelligent Production and Broadcasting System," discussing SEEDER’s latest advancements and innovations in IP production technology.

Mr. Zhu provided a comprehensive overview of SEEDER’s independently developed full-suite ST2110 IP products based on the X86 architecture and the key elements of its studio automation production solutions. He highlighted SEEDER’s significant achievements in creating ultra-high-definition IP solutions on mainstream X86 hardware, which employ in-house developed control protocols to enable frame-level precision control for IP encoding, IP decoding, and IP transmission.

Mr. Zhu emphasized that SEEDER’s ST2110 IP products are breaking foreign monopolies on core technologies within the broadcasting industry and contributing to the localization of China’s broadcast equipment. After showcasing at NAB, CABSET, and IBC this year, SEEDER’s solutions have demonstrated over 50% cost savings compared to similar imported products, underscoring SEEDER’s success in reducing costs and advancing localization.

SEEDER also showcased its IP intelligent production and broadcast system in the conference exhibition area, drawing significant attention. Its suite of IP products—built on the proprietary 2110 SDK and including video switchers, gateways, multiviewers, recorders, video servers, delayers, transcoding, CGgraphics, VR/AR graphics VideoWall graphics, and more—earned high praise from attendees. These products feature innovations such as software-defined functions, infinite direct switching technology, loop preview, and distributed audio control, offering efficient and reliable IP solutions for the broadcast industry.

As a member of CSMPTE, SEEDER is committed to driving industry progress and fostering collaboration. SEEDER will continue its dedication to technological innovation, supporting the high-quality development of China’s media and broadcast industry and contributing to a new era of technological and cultural advancement.