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The group established its own brand SEEDER in 2014, mainly engaged in the R&D, production, and global marketing of professional broadcast television products. It has set up three independent R&D centers and dedicated production bases in Hangzhou, Zhongshan, and Qingdao successively, with products covering ten series includ ing Studio Automation Systems, ST2110 IP, Robotic Camera Systems, UE5 Graphics, Distributed Web Prompters, Virtual Tracking Heads, Pedestals, Tripods, Lighting, and Audio. Hangzhou SEEDER Network Tech CoLtd. is responsible for global marketing. From 2019 to 2022, it has successively reached strategic cooperation with Vizrt and EPIC Games, and developed automated studio content access, rundowns automation generation systems and graphics, providing broadcast television users with a full-process studio automation system solutions. During this period, the SEEDER team also launched a fully self-owned intellectual property studio automation solution. By 2023, through the team's continuous efforts, it has formed five core technologies in the industry, including Studio Automation Systems, X86 Architecture ST2110 IP, Robotic Camera Systems, Distributed Web Prompter System, and IP Graphics.
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