The four-day IBC2026 in Amsterdam concluded successfully on September 14 at the RAI Amsterdam Convention Centre in the Netherlands. As a leading global event for the broadcast and media industry, IBC2026 brought together broadcasters, content production companies, equipment rental providers, and industry professionals from around the world, showcasing the latest technologies and emerging trends in media production.

During the show, SEEDER’s Booth 11.A30 welcomed a steady stream of new and long-standing customers from broadcasters, live production teams, and professional rental companies across Europe and beyond. Visitors showed strong interest in SEEDER’s products and integrated solutions, with particular attention to its three core product lines: ST 2110 Production Systems, Studio Automation Systems, and Robotic Camera Systems.

Across applications including studio production, live sports, and live entertainment, customers engaged with SEEDER’s technical team in in-depth discussions on product performance, technical capabilities, application requirements, and customized project needs.

Deepening the European Market, Listening to Customers, Strengthening Partnerships

With years of experience in international markets, SEEDER welcomed many long-standing European partners to its booth for face-to-face discussions. While exploring SEEDER’s latest technology developments, customers shared valuable feedback based on regional market characteristics, industry requirements, and real-world project experience.

Their suggestions covered product functionality, user experience, and future product development, providing valuable input for SEEDER’s continued localization and refinement of its solutions for the European market.

Meanwhile, several prospective customers held dedicated discussions with SEEDER on potential projects and established initial directions for cooperation, laying the groundwork for future project implementation and long-term strategic partnerships.

From in-depth discussions with new customers to closer collaboration with long-standing partners, IBC2026 provided an important opportunity for SEEDER to strengthen its presence in the European market and further advance its global market expansion.

Robotic Camera Solutions in the Spotlight: RB12CR4 Secures On-Site Order from NEP

SEEDER’s robotic camera solutions were among the key highlights of the show, attracting strong interest from customers worldwide. The RB12CR4 lightweight robotic crane features a compact design, flexible deployment, and stable broadcast-quality camera performance, making it well suited to demanding applications including broadcast studios, sports production, live entertainment, and virtual production.

At the show, SEEDER announced a new cooperation with NEP, a global media technology and live production services provider. An order for the RB12CR4 lightweight robotic crane was signed on site and will be deployed for NEP’s virtual production operations in Europe.

NEP provides professional technology services for sports broadcasting, large-scale live entertainment, and premium content production. NEP Europe operates production facilities, OB systems, and remote production resources across Europe, supporting major international sporting events, leading entertainment productions, and high-end broadcast programs.

The on-site agreement reflects strong recognition from an international industry leader of SEEDER’s robotic camera technology, product quality, and deployment capabilities. It also demonstrates the capabilities and potential of SEEDER’s robotic camera solutions in Europe’s high-end production and virtual production markets.

Technology Driving Mutual Growth, Expanding Global Partnerships

In addition to robotic camera systems, SEEDER’s ST 2110 production systems and Studio Automation solutions also received strong attention throughout the show.

SEEDER presented a complete IP production demonstration system integrating ten key product categories: switchers, multiviewers, gateways, recorders, video servers, delay systems, audio gateways, graphics, virtual production systems, and network management systems.

This integrated setup enabled visitors to experience an end-to-end ST 2110 IP production workflow at the booth.

SEEDER’s network management system was a particular highlight. It enables rapid deployment of ST 2110 systems, real-time monitoring of IP streams across connected devices, and precise identification of dropped-frame locations, receiving positive feedback from European customers.

Visitors also held extensive technical discussions with SEEDER’s team around key industry requirements, including IP production, lightweight system deployment, Studio Automation, robotic camera operation, and customized solutions for diverse production scenarios.

From immersive product demonstrations and professional technical exchanges to project discussions and confirmed orders, IBC2026 enabled SEEDER to gain deeper insight into the needs and trends of the European media market, strengthen relationships with new and long-standing partners, and further expand its presence in the European and global broadcast and media production markets.

Innovation Continues, Global Collaboration Moves Forward

SEEDER will remain focused on IP broadcast production, robotic camera systems, Studio Automation, and end-to-end automated content production. By continuously advancing its technologies and products, SEEDER aims to provide broadcasters, live production companies, and new media customers worldwide with more flexible, efficient, and professional media solutions.

Together with global partners, SEEDER looks forward to exploring new opportunities and shaping the future of automated media production.

IBC2026 has come to an end, but a new chapter of global partnerships and market growth for SEEDER is just beginning.