The 32nd Beijing International Radio, TV & Film Exhibition (BIRTV 2025) is set to open at the China International Exhibition Center in Beijing. This year’s event focuses on cutting-edge technologies such as Ultra HD, IP workflows, and intelligent production. At Booth 2B230 in Hall 2B, the integration of SEEDER’s X86 ST2110 IP solution with the fully automated esports broadcasting system delivers a unified workflow, becoming a focal point of the exhibition.

SEEDER’s X86 ST2110 IP Solution: Setting a New Standard for Efficient Broadcast Workflows

As the broadcast industry accelerates its transition to IP production, the ST2110 standard has become the backbone of Ultra HD workflows. At this year’s exhibition, SEEDER unveils its domestically developed full-process ST2110 IP solution based on an X86 architecture, covering signal acquisition, transmission, switching, monitoring, and system management.

Leveraging high-performance computing and low-power operation, the SEEDER X86 platform is perfectly aligned with the high-bandwidth, low-latency demands of ST2110, enabling reliable Ultra HD signal transmission and flexible routing.

Compared with traditional hardware-based systems, the X86 architecture significantly reduces deployment costs while enhancing scalability and compatibility. The system fully supports 4K/8K HDR workflows and provides a robust, self-developed IP foundation for broadcast, esports, and virtual production applications.

Automated Esports Broadcasting: Robotics Shooting and Triple-Layer Graphics Integration for an Immersive Experience

The rapid growth of the esports industry has created new demands for intelligent, high-efficiency content production. SEEDER’s fully automated esports broadcasting system has become a highlight of the show, featuring deep AI integration and end-to-end IP workflows. Key components include:

1. Robotic Automated Shooting

AI algorithms track player actions, match dynamics, and key moments (e.g., kills, team fights) in real time, controlling robotic pan-tilt heads to automatically frame optimal shots and reduce manual operation.

2. Triple-Layer Graphics Integration

CG Graphics: Real-time visual overlays such as player stats and economic comparisons.

VR/AR Graphics: AR-enhanced virtual environments integrated with live footage to boost immersion.

VideoWall Graphics: Coordinated multi-angle display and effects on venue LED screens to elevate the viewing experience.

These three Graphics are seamlessly integrated via the ST2110 IP backbone, ensuring consistent aesthetics and ultra-low latency for a powerful and engaging esports presentation.g

Studio Automation Upgrade: IP + AI Redefining Broadcast Production

In studio production, SEEDER’s X86 ST2110 IP solution enables intelligent signal routing and centralized device control. The AI automation system handles tasks such as multi-camera switching, lighting adjustments, and virtual scene synchronization. When paired with robotic camera systems, the system supports real-time talent tracking and shot composition optimization.

For virtual production, the system enables real-time chroma keying, VR/AR environment fusion, and dynamic rendering. Combined with SEEDER’s triple-layer graphics technology, the platform significantly enhances creative possibilities and production efficiency—ideal for news, sports, entertainment, and esports content.

Industry Expert Comment

“SEEDER’s X86 ST2110 IP solution not only overcomes the core technical challenges of Ultra HD production but also redefines content creation workflows through integration with AI and automation. The triple-layer graphics system for esports sets a new benchmark in immersive visual storytelling.”

BIRTV 2025 runs through July 26.

We warmly welcome industry peers to visit Booth 2B230 and experience the latest innovations in domestic IP production and automation technologies.