On September 15th, local time in Amsterdam, the four-day International Broadcasting Convention (IBC 2025) came to a successful close at the RAI International Exhibition Centre. As one of the most influential events in the global media, entertainment, and technology industries, this year's IBC attracted over 1,350 exhibitors from more than 170 countries. The number of attendees is expected to exceed 45,000, further solidifying its position as a key industry benchmark for broadcasting technology.

At booth 9.D01, Shide's ST2110 IP-based broadcast solution and a series of core products attracted significant attention. The exhibited products included the full range of X86-based ST2110 IP solutions, studio automation systems, robotic-assisted filming equipment, and distributed networked teleprompter systems. Leveraging its technological expertise in 4K ultra-high-definition, IP connectivity, and intelligent control, Shide's comprehensive solutions effectively demonstrated high efficiency, flexibility, and stability in broadcast production capabilities.

• IP Highlights: Broadcast-grade ST2110 standard, low latency, and a simple, user-friendly complete solution.
  

• Studio Automation System: Integrates with content platforms, auto-generates playlists, and optimizes workflows based on user preferences.
  

• Robotic-Assisted Filming: High-precision, smooth, and free-flowing curve motion, compatible with virtual broadcasting systems like Vizrt/UE5.
  

• Teleprompter System: Distributed network control, easy to use, high security, and strong scalability.

During the exhibition, there was a strong positive response from clients regarding Shide's IP products and robotic camera systems, with many expressing active recognition of the company's full product line and solution concepts. The booth welcomed professional clients from Romania, India, Dubai, Tunisia, Greece, Kenya, Hungary, Morocco, Turkey, Malta, South Korea, Bulgaria, and other countries and regions. Several clients also expressed interest in specific projects and business inquiries, providing new momentum for expanding collaboration channels and deepening business partnerships on the existing international market foundation.

As a long-time exhibitor at IBC, Shide has consistently adhered to independent innovation, continuously providing high-quality ST2110 IP-based and intelligent broadcasting solutions to global users. The successful presentation at IBC 2025 not only showcased the company's latest achievements in IP and intelligent technologies but also further enhanced its brand recognition among international clients, allowing more overseas customers to deepen their understanding and appreciation of Shide. Looking ahead, Shide will continue to collaborate with global partners, steadily advancing the IP and intelligent development of the broadcasting industry, and offering more innovative and efficient broadcasting solutions to clients.